It Works.

(Picture provided by www.environmental-watch.com)

 Greenpeace, founded in 1971, is a foundation that aims to protect the environment through direct-action. They execute this through investigating environmental crime, confronting environmental abuse, and finding solutions to help save the environment. Greenpeace chooses not to affiliate itself with the government or corporations. They believe that it goes against their values. Instead, they market themselves to individuals or different organizations that do not harm the environment.

(Picture provided by www.greenpeace.org)

The market themselves to the public in many ways. You can visit the six social networking websites that they have. These include Facebook, Tumblr, Instagram, Youtube, Pinterest, and Twitter.  These sites contain: updates about environmental issues that are occurring throughout the world, pictures of animals, and news about Greenpeace. Another marketing strategy they use is standing outside stores with their trademark t-shirts. What happens is they ask people who walk in and out of stores for a minute. Then, they give an introduction of what Greenpeace is. Afterwards, they ask if the individual would like to donate money, sign up for an weekly email updates, and many other things related to Greenpeace. Their advertising tactics don't stop there. They also do public protests that make the news and do interviews with news people in order to get TV time.

(Picture Provided by www.adverbox.com)

Greenpeace is an organization that has grabbed the attention of many people. For instance, in today's news, Greenpeace activists are detained in Russia for attempting to aboard an Arctic oil platform. They have made headlines on BBC, New York Times, Washington Post, and other big media companies. They have not only made an impact on American news, but worldwide news as well.

Some of the things they do may seem radical. I don't know whether it's right or wrong. All I know is that it works.