What Do You See? And What Does It Mean?

=Formula 1.

 

What we see here in the NBC Sports Network commercial is an advertisement for Formula 1's "Rolex Australian Grand Prix." We see scenes from the events that are a part of Formula 1 as the commercial plays. The advertisement begins with Ferrari's famous signature, their emblem and color. Then a man with a tranquil voice smoothly comes in and says, "Formula 1." And as he says this, the word "Formula 1" with a semi colon in front of it appears on the screen. Next, as he begins to talk, certain adjectives he lists after the "Formula 1:" scene appears. These words are shown on the screen with an addition sign on the top left corner of them. These words are action, mystery, drama, and thriller (note that these words are all capitalized). Also, as these words are shown, shots from Formula 1 races appear. The word "+ACTION" appears on a track in front of Lewis Hamilton's McLaren F1 car. The word "+MYSTERY" is shown on a McLaren pit crew member's face mask. The word "+DRAMA" appears in front of a scene in 2003 when Kimi Raikkonen pushes a race marshal. And the word "+THRILLER" is shown behind Fernando Alonso's Scuderia Ferrari F1 car burning out. As the narrator progresses in his speech, the scenes that take place or are associated with Formula 1 are shown. In addition, the process (such as the one described earlier) repeats itself with other categories and listings. It then ends with the man saying, "Man plus machine plus the world shaken and stirred. Formula 1 begins on Saturday March 16th on the NBC Sports Network." The key focus is that there is an equal sign after the text"Man plus machine plus the world shaken and stirred" is shown. In the end, we can the message this commercial is conveying.

Although there is a lot going on in the commercial, I feel that "a lot going on" was a message it was also trying to portray about Formula 1. I feel that it was trying to state that Formula 1 is not just a bunch of fast cars and skilled race car drivers racing. It seems as if the objective of this advertisement was to convey that Formula 1 is racing, but a lot more than that. This includes the adjectives he listed (action, mystery, drama, and thriller), the things associated with glamor (thrill seekers, the rock stars, and super models [shown in the video and not mentioned above due to boring repetition]), and the countries and continents these Formula 1 events take place in. In conclusion, the message is saying that all of the things they included in this commercial is Formula 1.

Doux, Super Doux.

(Picture provided www.wix.com)

This billboard is an advertisement for Ariel. It stands out by not being the standard rectangle billboard. The top of this billboard is folded or gives the illusion that it is. It is pink with patterns and has text spells out "Super doux" on the bottom left of the billboard. Doux is translated as soft in French. On the very bottom left of the billboard is the laundry detergent box by the company Ariel.

The message in this billboard is exactly what the text says; it's "Super doux." The billboard makes it so that I think that I can feel it (that it's super soft). The folds at the top of the billboard emphasizes the message. The billboard is supposed to look like a blanket or some sort of cloth with folds. This company is saying that if you use their product, your laundry won't just be soft; it will be super soft. I think that Ariel wants the consumer to think that they give soft a new definition.

We Go Where You Go.

(Picture provided by Men's Health Magazine Oct. 2013 issue)

This is magazine advertisement is for the University of Utah Health Care. It consists of a long paved straight road that diminishes the farther you look up the page. There is grass that lies next to the pavement and patches of dirt found around the grass. You can also see the water that lies beside the grass and mountains in the background. The light that shines in the picture looks as if it is trying to depict sunlight. Aside from the setting, there are two males that look below 50 years old that are on recumbent bikes. The effects on this image make it seem like these men are traveling fast on their bikes. Also, there is text on the back ground and at the bottom of the page. The first text that is black and is found above the man in red says, "We Go Where You Go." The text that is found below the man in white says, "Spinal Cord Injury Rehabilitation." On the bottom of the ad is a white strip. This white strip has an NFC bar code. It reads, "28 Sports in 28 Minutes." In addition to that, is more font that describes what is meant by the title. To the right of this text, is the text that reads "University of Utah Health Care" and under it reads the website. This part of the ad also includes the University of Utah Health Care's emblem.

I find this message very inspiring and comforting at the same time. Their message is that what you, the customer, want to do, they'll be there. No matter how extreme your sport, the University of Utah Health Care will be there to take care of you.